On the even of his 44th birthday, Jay Z has pledged to go vegan until Christmas. He wrote the following post on his lifestyle blog:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

I will let my friend Marco explain the benefits of a plant based diet here.

As a fellow vegan, I thanks Jay and B for being role models in the community, hopefully this will inspire others to go vegan too.


2 thoughts on “Jay Z and Beyonce Go Vegan For 22 Days

  1. I wouldn’t call trying it for 22 days vegan particularly if it’s just the diet and not the whole lifestyle (so ‘spiritual’ when only doing it for personal benefit), that’s just a ‘diet’ whilst being overall omnivore and then they stop just in time for Xmas which is weak. More like attention grabbing and just in time to beat the ‘news years resolutions’ announcements.

    • I agree, I had very mixed emotions about it too.I think that exposure for the vegan community is good but then it is also it also makes it look trendy or like a fad. But you are so right….I’m sure Jay and B are not going to be ditching their leather jackets, designer purses or stilettos. I am curious to see what the updates are and to see what he writes at the end of the 22 days.

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